Which of the four Ps represents all activities necessary to. Unformatted text preview: Which of the four Ps represents all activities necessary to get an offering to theright customer when that customer wants it? Place. Supplier of raw materials. Retailer selling finished goods. What are goods? items you can personally touch. Areas where Marketing may have an impact: - enriches society- can be entrepreneurial- expands global presence- pervasive across channel members. During the sales- oriented era, firms found an answer to their overproduction byusing heavy doses of: personal selling and advertising.
A(n) . Such a group of firms that make anddeliver a given set of goods and services is known as a . T or F? True. Products include goods, services, and . T or F? True. The influence of social responsibility can be illustrated by a firm's behavior. T or. F? True. Used car sales typically are based on a . They just happen to noticeit while on a long drive. Lara and her friends like the ambience, decor, as well as the food. Larais surprised when she finds out that the restaurant has been open for two years and neither herfriends nor she knew of it until that day.
At which of the following aspects of marketing has. Betelgeuse failed? Freez is an ice- cream manufacturer in Ceda, a predominantly agrarian nation. Freez does notspend not spend too much on marketing its products. Instead, it focuses on improving theprocesses through which it manufactures ice- cream. Freez believes that the quality of the icecream alone is enough to differentiate itself from other manufacturers and generate sales. In thisscenario, Freez's marketing strategy isthey resorted to personal selling and advertising.
What did firms such as Ford do during the Great Depression when product sales decreased? The surplus of products in the market beginning in the early 1.
Led to the development of the marketing concept stratefy? Marketing Conceptis characterized by customer orientation. Raindrops introduces a line of see- through umbrellas that glow in the dark. During the rainy season, people look to buy raincoats and umbrellas. Raindrop, an apparelsmanufacturer, caters to this need. Which of the following actions would represent the conversionof this need into a want?
Authors: Caroline McGuire . Mroczek, BSN, RN-BC, CLNC. The goal of this course is to educate the healthcare provider on a. Title Author Year Subject Area Community Focus Location Description Affiliation Body; The Community Eligibility Provision: Fueling the Future of Healthy Kids What inspires employees to provide excellent service, market a company’s products effectively, or achieve the goals set for them? Answering this question is of. Regulations Governing the Replacement Sale. Most states have enacted strict regulations that govern replacements, applicable to both insurers and producers.
Why should marketers distinguish between needs and wants? Determining the features of a product. Which can be considered a product decision? P7. J, a chain of discount stores across the United Statescommunicating the value of a product to customersthe role of the promotion element in the marketing mix.
Feed Viewer allows you to browse and read news or blogs from all your favorite web sites in a single place. Frequent shopper program tracking.
Brandname, term, symbol, design or any combination of these that identifies and differentiates a firm'sproductsproudctbrand has the closest association to . The demand forgames on mobile devices is high. Ruth's latest game, Viper Splash, is yet to generate profitablesales despite receiving rave reviews.
According ti the BCG matrix, Viper Splash can be classifiedas a: Vida recently recruited two senior engineers from one of its major competitors. Vida is an Italian car manufacturer with manufacturing plants all over the world, including the. United States. In the context of SWOT analysis, which of the following can be classified as oneof Vida's strengths?
Resco's manufacturing units use legacy technology that sometimes leads tobackorders. Resco's is an apparels manufacturer whose products are carried only by two major retailers in the. United States. In the context of SWOT analysis, which of the following can be classified as aweakness of Resco in this scenario? SWOT analysis, which of the following can be classified as an opportunity formanufacturing firm? Zbar enters a price- sensitive market with its low- end phones. Zbar, a mobile phone- manufacturing company, decides to pursue a market development strategyto further its business prospects.
In this situation, which of the following actions falls in line with. Zbar's latest strategic direction? What is true about contingency planning? Our mission is to ensure that all the children have access to education. Carson James is the owners of Artwall,a chain of bookstores that sells children's books.
In line with this philosophy, Carsonstarts a nonprofit organization called Edufund Found, primarily funded by profits from Artwall,to help educate children who can't afford it. Carson's team at Artwall is tasked with creating amission statement, and they come up with the following drafts. Which of the following should. Carson pick? It can tune its shows to cater to specific needs of the audience. Radio Z and Buzz are radio stations in direct competition with each other.
The target audiencefor both radio stations is the same, with most of their income coming from commercials. Whichof the following strategies can Buzz use to differentiate its services from Radio Z? Internet radio and traditional radio. Pairs of products can be regarded as substitute productsproducts provide alternative solutions to the same marketindirect competition occurs when: gross domestic productis the most common gauge of the overall expansion or contraction of an economya nation's GDP declines for two or more consecutive quartersa recession occurs when: recession. Cunaxa, an agrarian nation, has GDP of CX$ 2. Duringthe next two quarters, it records a GDP of CX$ 2.
CX$ 2. 0. 5 million respectively. This trend can be classified as an: purchasing power decreases with rising inflation.
What is the relationship between purchasing power and inflation? US? They are more likely to comprehend an advertising messagewhy do marketers tend to target educated consumers? America? Wheeler- Act Amendment. The . In a particularmonth, P$1 is equivalent to O$2. Three months later, P$1 is equivalent to O$2. How will thiscurrency fluctuation impact trade between the two countries? North American Free Trade Agreement.
The higher percentage of U. S. This scenario exemplifies: setting specific objectives for the researchthe first step in the marketing research process involves: agricultural tracts that draw water from the same aquifer could be the source ofammonia. Pure, a bottled- water manufacturer, is pulled up by regulatory authorities for traces of ammoniain its products. Pure forms a team to solve this issue. Which of the following statements in theteam's initial report can be classified as a hypothesis? Being situated in a school district, the marketing team at Green Matrestricts the respondents to school- going teenagers. This scenario exemplifies: it is not useful in determining the reason behind people's behaviorswhat is true about observation?
The marketing manager at Black and Brown wants tounderstand how the placement of various products in its outlets impacts each other's sales and thepatterns behind it. The marketing manager should: competitive intelligence. She believes in buying brands that she previously used. When Robin walks into Brownand Grey, a supermarket, she is most likely to engage in . Within a month, Tom'sfriend, Leo, bought a brand new pair of headphones XGD 2. Soundz, online at areduced price of $8.
Tom tried the XGD 2. XOB 1. Inthis scenario, Tom is most likely to experience: Students of Garron High. Alex, a student of Garron High, is a member of the quiz club in school.
She is a part of thecheerleading squad, but also wishes to be a part of the ballet class. Her favorite hangout is Pail,an ice- cream store near Garron High. Which of the following membership reference groups does. Alex belong to, from Pail's point of view?
Top supermodels in the United States. Amanda is a 2. 0- year- old Molecular Biology research student and fashion blogger. Which of thefollowing would represent an aspirational reference group for Amanda? According to Maslow's hierarchy of needs, once their physical needs have been satisfied,consumers . In future, he hopes to become as famous as his idol, Sean. O'Pry. According to Maslow's hierarchy of needs, this need can be classified as a: actualizationpertains to what a consumers full potential is and the need to realize that potential.
The B2. B purchasing process is often far longer than the consumer decisionmaking process. What is true about business- to- business (B2. B) purchasing process? NAFTA countries. In codes issued to organizations by the North American Industry Classification System: Big Well. Gordon regularly buys meat from Big Well. Big Well also sells meat to local restaurants such as.
Penny Grills, where Gordon and his wife, Rita, celebrated their wedding anniversary. Big Wellsources its meat from Sandown Ranch, owned by rancher Levin and his family.
In this scenario,who is the retailer? Which of the following buying stations is most likely to involve extensive external informationsearch? Ramona loves the feel of her device with the Pop- On cover on it. Black Top, a mobile- case manufacturer, manufactured and sold 1.
Pop- Oncases. Black Top plans on introducing more colors and designs in the following months. Ramona, the owners of a large retail store, was one of Black Top's earliest customers. In whichof the following situations can Black Top expect a direct rebuy from Ramona? A group of related products marketed by the same firm is known as: a revamped product. Borneo Inc. It used to sellits product in glass jars, but it has recently madeis coffee more granular and packaged it in vacuum- packed cartons which weigh less. Thisproduct is an example of: they help a company open up a whole new set of customerswhat is true about new category entries?
It wants to reduce risks in the developmentof its new produce. Which of the following steps will help Zen reduce the risk of new- productfailure? She takesprides in buying new technology products as soon as they are launched and her friends alwayssee her opinion about new products. Which type of adopter can Catalina be categorized as? John is 5. 5 years old and is a janitor at a school. He prefers to buy the some brands he used asyoung man and does not trust online retailers.
What type of adopter can John be classified as?
Program » Courses Designing Healthcare (ITPG- GT. Chris Andrew Anthony. Offered: Fall 2. 01. What does it mean to design for individual patients or healthcare systems?
What are common problems patients encounter as they traverse the healthcare system and what unique solutions and creative inspirations can we propose? In Designing Healthcare students will experience 4 patient case scenarios that intimately illustrate patient disease onset, initial interaction with the healthcare system, hospital stay, surgical encounters and post operative or post treatment course. Each patient case presentation will be followed by discussion of observations and identification of inspirations, problems and design opportunities. Students will then identify a single design they would like to execute as their final project. This class will take place on two Saturdays spaced 1 month apart.
Quickly we move into experimenting with new possibilities for digital presence on stage and explore actor responses to the parallel narratives of the live and the virtual. Questions that are addressed in the class include: what does it mean to be in the moment when the moment has been split apart into a virtual and a live presence?
What are the possibilities for digital presences on stage other than media and how can they be played with? If there is a truly interactive landscape on stage, what are the paths of improvisation that can expand the definition of performance in such an environment? Experiments undertaken in the class are presented to an invited audience at the end of theterm. As the available inputs and UI changes with each device, so does the content, design limitations and the narrative. This course looks at these problems on a per- project basis and looks to solve them at a granular level. The class is a mix of hands on problem solving based around current student projects, and lectures exploring real world experiences in these scenarios and why some of them work, and most of them don't.
Students will identify a theme, idea or topic they would like to explore over the course of 1. Students who enroll must commit to producing and documenting physical evidence of their efforts. Projejcts can focus on building, writing, drawing, programming, photographing,designing, composing or any creative outlet.
In parallel to the making, in- class lectures will examine the work of artists who’s work has been defined by iteration and discuss the role of discipline and routine in the creative process. Toward the end of the class we will focus on documentation and reflection on the experience and each student will produce a compilation of their 1. This 2pt class will meet every week for one hour with the first and last class session meeting for 2. We work through how to establish and continue relationships between users, taking as our inspiration theory, poetry, prose, and thirteen important online products or services. The class assumes a high level of comfort with non- linear thinking and proficiency in social network interactions, applying that knowledge to product design and implementation. X2 (ITPG- GT. 2. 65. Nancy Hechinger. Offered: Fall 2.
Fall 2. 00. 8. Form follows format. The first movies were filmed plays; it took decades for the vocabulary of film & a new kind of storytelling to emerge.
Now film is viewable on handheld devices: phones, palms, ipods, MP3 players—and people are watching movies meant for the big screen and a communal experience (theater) or short format forms, such as commercials and music videos, meant for TV and whose purpose is selling stuff. Will a new art form emerge? Will there be a new vocabulary?
Will visuals become less important? Can you be moved to action, to tears, to laughter in a short time and small space? Can you possibly feel immersed? I don’t know. 2. X2 is an experiment—a creative storytelling/narrative course to explore a potential new art form, specifically designed to be seen on a small (+/- 2 inch) screen for a short time (+/- 2 minute). Emphasis on story, not production., not interaction. No theory. We explore narrative possibilities in both non- fiction (e.
In some assignments, students work with . In a collaboration for this class only, students will have access and permission to use the Magnum Photo archive (www. The class follows an almost traditional . Each week there are two assignments. These are quick sketches/rough drafts. A specific exercise, given at the end of each class, which has 2 aspects: a topic/theme (e.
Dickens published his work in monthly serial installments. The Dadaists played Exquisite Corpse. Every week, each student adds an episode, randomly assigned, to someone else’s story created the previous week. Thus, if there are 1. Students post their contribution by Tuesday night (2 days before class), so that everyone has time to view them before class. We may also post them to a public site to get viewer feedback as we go. For a final project, each student picks 2 of their individual assignments (one fiction, one non- fiction) to take to a more finished level.
The last class is a film festival with outside reviewers. Course Syllabus. 3D and the Marriage of the Virtual & the Real (ITPG- GT.
Jean- Marc Gauthier. Offered: Spring 2. Spring 2. 00. 6, Spring 2. Spring 2. 00. 8. This course is an introduction to 3. D and digital cinematography using Maya.
MEL scripting, After Effects, Z- brush and Combustion innovative. This course offers access to the motion- capture lab for live recording of animations and for importing motion into character animation using Maya and MEL scripting.
Students create an hybrid of video and 3. D animation in order to re- interpret, digitally, motion, colors, textures, camera movements. Students create their own stories. Topics. addressed include building sets with digital storyboards, creating animated. Machinima movies, organic. In. addition to the simulation of natural and urban environments, real- time.
Students prepare weekly assignments and a 3. D animation for their final project. No pre- requisite is needed for this class. Students can use alternative 3.
D software tools. More at http: //www. Course Syllabus. 3D Printing Luxury (ITPG- GT. Antonius Oktaviano Wiriadjaja, Francis Bitonti.
Offered: Fall 2. 01. This course offers an introduction to using 3. D- printing technology to design luxury goods. Using affordable tools and software like the Maker. Bot Replicator, Processing and Rhino, students will design and create prototypes with the larger goal of producing for the high- end consumer. We will explore what luxury branding means both historically and in a contemporary setting.
Emphasis will be put on designing well- polished aesthetic pieces that are also fit to be sold or marketed. Once relegated to the realm of academic and military research, 3d scanning has recently been made available to amateurs through DIY implementations like DAVID laser scanner, or, in the case of Kinect, through open source reverse engineering of cheap consumer hardware. We will cover different methods of 3d input, including structured light, LIDAR, time of flight, stereo matching, and optical triangulation - - and focus on techniques for organizing and collecting data, creatively visualizing it, and using it in an interactive context. This course will be taught using openframeworks, a C++ toolkit for creative coding.
While the class will be highly technical and code- heavy, there will be a strong emphasis the poetic potential of this new form of input. This two- point course meets for the first seven weeks of the semester. Despite massive investments in clean tech, popular support of the public, and aggressive political activism, we are still facing unprecedented rates of species extinction, forest loss, and climate change. How many more oil spills will it take? How many more coral reef systems must be decimated before we say enough? Can we build a new environmental movement before it's too late?
What will this new movement look like and how will it work? What tools and technologies can we harness? As the co- founder of Project Noah (www. National Geographic (and my ITP thesis project), I have been working for the past 4 years on mobilizing a new generation of wildlife explorers and environmental activists. Leveraging my experience and a large network of artists, activists, tribal leaders, NGO leaders, business people, and educators I've worked with, this class will 1.) briefly cover the history of the conservation and environmental movements, 2.) assess where they currently stand on a global scale, and 3.) explore the possibilities of building more effective versions (with an emphasis on 3). Assignments will range from readings to short presentations.
Students will be asked to focus in on a specific environmental or conservation cause to build out their final projects (for example, fighting for indigenous peoples rights or reforesting). Invited guests will provide insights from their work and feedback on final projects. The goal of this class isn't just to start a conversation, but to design and develop the pieces of a new environmental movement. Those pieces can be illustrations, musical compositions, new mobile apps, sensor networks for trees, or whatever. This two- credit course will meet the first seven weeks of the semester.
Accessible Making (POLY DM. John Schimmel. Offered: Spring 2. The Maker movement and the rise of STEM (Science, Technology, Engineering, Mathematics) in education have reignited the interest of hands- on- learning, tinkering and making. People with disabilities can directly benefit from participating in STEM activities at school, home and use these skills to find their passion and possibly a career. Currently, few options are available to make STEM accessible, how will a teenager with cerebral palsy use an Arduino if they can not use their hands?
Can a student with visual impairments design a 3. D model to printed if they can not see the software? How can the Maker movement include the disability community?